The external analysis identifies both the opportunities offered by the environment that the HO should take advantage of and use to design its action plans, in addition to threats to the HO from which it should protect it self and minimize their potential impact. The internal analysis identifies weaknesses, which are issues that the HO should try to limit or correct, and strengths, which should be the subject of strategic actions to consolidate and develop them,and from which the maximum performance should be obtained. Depending on the importance that each organization gives to each of the results, in addition to classifying them using SWOT criteria,they can be weighted in terms of importance or relative intensity(high, medium and low; +, ++ or +++, etc.), which allows the planning team to establish a ranking, with the most important factors ranked in the first position, oriented to strategic priorities.