Organizational change ought not be so overwhelming that everyone is exhausted by the process and outcome such that they will not attempt another change in the foreseeable future. Instead, change efforts should be instinctual. An ambitious organization in the 21st century needs to have an innovative culture. Insofar as the external environment is undergoing rapid technological, economic, and structural changes, so must postsecondary organizations be able to adapt and reform in a thoughtful, systematic and reflective manner.