While cultural brands have a universal prevalence with coke being perhaps its most iconic example, the flux of the emerging markets works as a more conducive cruicible. Especially the pluralistic societies like ours with strong history and culture, when subjected to high degree of social change simmer with numerous sociocultural tensions. Examples of it are man. Unassisted nuclear family parenting in competitive high growth societies has turned hyper and is causing substantial parent-child relationship trauma. An apt