Patagonia has created a new role of vice president of marketing and assigned
it to Joy Howard, who served most recently in a similar position at
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Oct. 2, 2013 SGI Europe
Converse. She began her career in marketing at Johnson & Johnson and
later became global marketing director for the joint venture between Coca-
Cola and Nestlé, based in Zurich. Before her marketing career, Howard
worked as a recording artist. She then got an MBA in Sustainable Enterprise
from The University of North Carolina at Chapel Hill after reading Paul
Hawken’s “The Ecology of Commerce.”
Patagonia Europe has appointed Gabriel Davies as European