SEER At Wimbledon 2009, the All England Lawn Tennis Club and IBM unveiled smart mobile applications designed to transform how fans access information and keep up with the action at Wimbledon 2009. Since 1990, IBM has worked with the Wimbledon team to send the captured score and statistical data around the world in an instant, keeping on-site broadcasters, media and tennis fans up to date with all the latest scores and statistics. The Seer Android version features location-aware visualisation technology developed for the G1. The Augmented Reality application acts as a real-time guide and provides an interactive map of the 2009 tournament allowing selected users to see what others can not, as well as providing up to the second scores. The Seer Android is an innovative application that was trialed at Wimbledon 2009 that takes a live video feed from the handset's camera, and superimposes content and data associated with various points of interest into that video stream. From tennis to food courts, points of interest throughout the Wimbledon grounds have been plotted using GPS. By making use of the G1's digital compass and precise GPS coordinates, the application offers a 'heads up display' to show the user what they are looking at. It augments this with other live data from the scoring systems and IBM scouts reporting from around the grounds, to give the user a comprehensive and dynamic insight into their surroundings. For instance, pointing the camera lens towards a court will not only identify the court number, but also display details about the current and subsequent matches. Seer Android users were also able to use their phones' Map view, which pinpoints their location on a detailed map of the grounds, and can be used as a way finder. The Timeline view is an aggregation of news feeds and updates from IBM scouts, and allows users to see in real-time what is happening around the site. And a handy 'Radar' function indicates the user's current position and nearby points of interest within range. As a result of the demonstration at Wimbledon, IBM has engaged with a number of clients who wanted to explore how it could be used in their business.