2004
The business is further shaped through acquisitions and joint ventures, ensuring the creation
of value. In Russia and China the position of Heineken is strengthened through acquisitions
and in the USA an agreement is concluded with FEMSA in Mexico to distribute their strongly
growing brands. In South Africa, Brandhouse is launched, a joint venture with Diageo and
Namibia Breweries. In Australia Heineken enters in to a joint venture with Lion Nathan.
The first comprehensive sustainability award is published for the period 2002-2003,
presenting a thorough and broad overview of activities worldwide. In recognition of the
continuous focus on corporate sustainability, Heineken is awarded the prestigious Dutch ACC
Award for best sustainability report.