Abstract— This study aimed to investigate the
factors affecting on the purchase intention of
Bono brand tile customers. In this study, a
researcher-made questionnaire with 25 questions
was used. The statistical population included the
customers of Bono brand tile, through which 384
people were selected random sampling to
respond research questionnaire. To assess
questionnaire validity, content validity and
construct validity were used and its reliability was
measured through Cronbach's alpha as 0.936.
Data resulted from research questionnaire, were
analyzed by the use of confirmatory factor
analysis and multiple regression analysis.
Therefore, based on the results of this study, the
variables of product quality, and brand advertising
and name had the highest impact on customers'
purchase intention, but the two variables of
packaging and price didn’t have a significant
impact on customers' purchase intention.
Abstract— This study aimed to investigate thefactors affecting on the purchase intention ofBono brand tile customers. In this study, aresearcher-made questionnaire with 25 questionswas used. The statistical population included thecustomers of Bono brand tile, through which 384people were selected random sampling torespond research questionnaire. To assessquestionnaire validity, content validity andconstruct validity were used and its reliability wasmeasured through Cronbach's alpha as 0.936.Data resulted from research questionnaire, wereanalyzed by the use of confirmatory factoranalysis and multiple regression analysis.Therefore, based on the results of this study, thevariables of product quality, and brand advertisingand name had the highest impact on customers'purchase intention, but the two variables ofpackaging and price didn’t have a significantimpact on customers' purchase intention.
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