Brainstorm about strategy.
Because brainstorming about strategy must focus on addressing the driving forces, it is helpful first to rank them in order of their importance. Team members should begin with the most important force, brainstorming about what the company might do to protect itself against—or take advantage of—each driving force. The ideas generated here are not meant to be high-level, abstract strategic concepts. Rather, they should be specific and action oriented. Each idea should be written on a Post-it note and stuck on the map to which it relates. Creative groups can often generate 20 or 30 specific, useful ideas for addressing each of the driving forces