Many of the flavors are only sold in specific areas of Japan, created to mimic regional specialties like hojicha, or roasted green tea, from famous teahouse Kyuemon Ito in Kyoto, ogura toast (red bean sandwich) from Tokai and yahataya isogoro, a spicy, bitter pepper from Shinshu. If Nestlé USA were to adopt this model, just think what could be accomplished! Dutch Crunch–flavored Kit Kats from the San Francisco Bay Area! King cake from New Orleans or…lutefisk flavor from Minnesota. Maybe we should stick to what we know.