A video walk around is an inexpensive way to showcase your vehicles. All you need is a webcam or video recorder and a salesperson who knows the vehicle's statistics and is comfortable in front of the camera. Potential buyers watch the video to see the car while the salesperson builds an opportunity to gain customers. Rotate your salespeople doing the walk around to give them an equal opportunity to build their sales and to see who has the best statistics of converting a viewer into a customer. Post the video on your dealership's website, on social networking websites and on YouTube. Post how-to videos as well, such as winter driving skills or changing your own oil, to draw in more viewers.