When asked about the possibility of expanding the franchise into neighbouring countries, Mr Sinouk said Thailand was their initial target market, followed by Cambodia, Singapore and Malaysia, but that was some way in the future.
“To begin with we have to think about personnel development. We want Lao people to be proud of Sinouk Coffee so we have to prioritise the development of the Lao employees who would be positioned in each country,” Mr Sinouk said.