Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand.
But how often do you see “serving you since 1982″ or a similarly canned slogan under a beautifully designed logo? Too often.
In this post, we’ll discuss 5 essential tips on how to write a killer slogan and, if you feel you can’t manage it on your own, where to go to get them written for you.
At the end of these tips, you’ll find a selection of famous slogans as well as an interactive showcase of famous slogans.
The first step is to decide whether or not you need a slogan. If you have a logo, you are already engaged in branding your product or your company.
If you have already taken this step, you really should consider a slogan as well.
Do you want to brand your product or company? That depends on the image that you are trying to project. If you want to attract larger corporate clients, branding is pretty much a necessity.
They will want to see that you are as serious about your product as they are. If you prefer to work with mom and pop shops and want to appear as the helpful guy next door, you may not require this level of branding.
The business model of your company determines your level of branding. If you want to take things to the next level, this is a good starting point.