Corporate-,Industry-,and Firm-Level Strategies
To formulate effective strategies, companies must be able to answer these three basic questions :
What business are we in?
How should we compete in this industry?
Who are our competitors, and how should we respond to them?
These simple but powerful questions are at the heart of corporate-, industry-, and firm-level strategies.
After reading the next three sections, you should be able to :
3. explain the different kinds of corporate-level strategies.
4. describe the different kinds of industry-level strategies.
5. explain the components and kinds of firm-level strategies.