I believe my skills and experience are a very good match for the person specification. You’re looking for someone with a significant amount of high-level experience in the retail clothing sector. I now have 25 years’ experience within this sector, most recently as General Manager of a flagship central London store. You need someone with considerable skill in financial management, able to build turnover – and, most importantly, to build turnover profitably. In my current role my branch now has an annual turnover of £5 million – 40% higher than when I took over the role three years ago. Our profit margin has also grown – from 10% to 15%, meaning that profits have more than doubled in just the last three years. The role demands an individual who is adept at managing and leading a large team; I’m currently responsible for 65 retail staff. The role also requires an individual who is able to build profitable long-term relationships with key, high-value clients. Successfully catering to the needs of VIP clients is essential to my current role and certainly an aspect that I very much enjoy. Overall, I feel I’m a very good match for the job but would of course be delighted to discuss any particular points in greater detail if you wish.
This answer has obviously been written from the point of view of someone seeking a very senior role. However, the basic principles can easily be adapted to your own precise circumstances. Remember that my examples are purely intended to help illustrate the points made; it’s essential for you to think for yourself and to create your own answers.