1. Customer value proposition – Value is created by helping customers get an important job done.
2. Profit formula – The blueprint that defines how the company creates value for itself, while providing value to the customer.
3. Key resources – Assets such as people, technology, products, facilities, equipment, channels, and brand required to deliver the value proposition to the targeted customer.
4. Key processes – Operational and managerial processes that allow them to deliver value in a way they can successfully repeat and increase in scale.