Color is one of the most important factors in determining consumer acceptance. Color characteristics of
uncooked noodles and cooked noodles supplemented with Riceberry flour are shown in Table 4. As compared
between wheat noodles and noodles supplemented with Riceberry flour, the results indicated that the color of wheat
noodles had higher L* and b* value than noodles supplemented with Riceberry flour. On the other hand, the color of
noodles supplemented with Riceberry flour had appeared more reddish. That was affected by the natural color of
Riceberry flour used for noodle preparation. The rice flour used in this study has high anthocyanin pigment caused
dark flour color (Yodmanee et al., 2011). Furthermore, the cooking process could also affect the product color as
shown in table 4. The cooked noodles appeared to have darker color than the uncooked noodles especially the
noodles supplemented with Riceberry flour. Since the heating process as well as the alkaline condition could
degrade anthocyanin pigment in noodles made from Riceberry flour.