This paper employs a mixed-methods approach for examining CSR through the lens of
the professional sports industry. The study explores how three professional sports
leagues, the National Basketball Association (NBA), the National Football Association
(NFL), and Major League Baseball (MLB), engage in CSR activities and evaluates the
factors that influence their involvement. Quantitative statistical analysis will include and
qualitative interviews, polls, and surveys are the basis for the conclusions drawn. Some
of the hypotheses that will be tested include:
Main Research Question/Focus: How do sports franchises view/define CSR?