You can conduct surveys in several ways, for example, through, email, social media, or over the phone. Give incentives for customers to motivate them to take the survey, like discounts on future purchases or a chance to win prizes and gift cards in order to get the best information. Ask them to rate their experience on a scale of 1 to 5, with 1 as the lowest, indicating complete dissatisfaction and 5, as the highest, indicating complete satisfaction. You might also want to survey repeat customers to see how their experiences change over time.