Sponsorship outcomes
As discussed, level of identification with a sports team has previously been
shown to be an important indicator of fans’ affective, behavioral, and
cognitive reactions to events relevant to their team (e.g. Branscombe and
Wann, 1991, 1992, 1994; Wann and Branscombe, 1993, 1995a)
Sponsorship outcomes
As discussed, level of identification with a sports team has previously been
shown to be an important indicator of fans’ affective, behavioral, and
cognitive reactions to events relevant to their team (e.g. Branscombe and
Wann, 1991, 1992, 1994; Wann and Branscombe, 1993, 1995a)
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