In September 2010, the company unveiled Google Instant a new feature that will speed up searching for thinks on the Internet. Google Instant is aimed at speeding search results by searching as you type. The new, dynamic feature, which is fully operational worldwide, is about starting the search process before the user even finishes typing in the query. Google is now predicting what people will be asking for. The move is a "dramatic break" from the traditional Google search experience, says Hadley Reynolds, an analyst with IDC.