Bertram Chemical, a Thai manufacturer and distributor of homeopathic, non-prescription herbal
products, has experienced an extraordinary success since the three sisters took over business management
from their father. In the past 15 years, company’s sales have been more than tripled to Bt 3303
million per year. 4 Moreover, Siang Pure Oil – Bertram Chemical’s key product – has become a
trusted brand standing for quality with loyal customers, whereby Bertram Chemical has gained market
leadership on the Thai market for herbal-oil products with a share of nearly 80%.5