Make your content engaging
Your content must be engaging. It has to stand out, be alluring, interesting and entertaining. You need to consider and manage your stakeholder relations, be genuine and respectful. Communicate who you are, your intention and the ways people can communicate with you.
Producing content that is engaging will encourage your stakeholders follow you and keep coming back, or give you their details so they receive your updates.
When writing your content you must consider:
• your brand
• key messages and marketing materials
• using the right personality and tone for each channel
• sharing your content with social networks on social media
• your stakeholders and their user profiles
• the journey you want to take them on
• the relationships you want to create
• what types of information and data you want to collect
• the different way people consume information online as oppose to print.