Step 1 – Identify where a fade is required
Typically, I use the image fading technique in two ways. First, you can use it to emphasize a key part of an image and still leave the audience with a sense for the bigger picture. Second, you can also use it to hide or de-emphasize less important parts of an image. In the example below, I wanted to soften or remove the edge of the image so that it didn’t stand out so much on the slide. I’ve used this approach to allow bullet points to overflow on to an image and not have the text become lost in the image.