We spoke with PBJ’s Kozue Tamura who said, “We are very surprised that Uniqlo released ‘Pure Blue Japan’ collection. We have nothing to do with that.” He continues, “Uniqlo is a huge company. We are quite a small company, and therefore we have no relationship to them.” We have not yet heard back from Uniqlo.
The vast majority of Uniqlo’s consumers probably won’t experience any confusion, plus heritage denim is already saturated with nearly every permutation of the words “Blue” and “Japan” (Japan Blue, Real Japan Blues, Blue Blue Japan, etc.), but more than a handful of fast-acting denimheads will be disappointed when their purchases arrive.