previous scholars that the relationship history (Coombs & Holladay, 2001) and relationship quality (Yang, 2005, 2007) of an organization with its stakeholders affect the evaluation of organizational reputation by stakeholders. Additionally, a quality employee–organization relationship contributes to employee engagement. Thus, employees that enjoy a quality relationship with the organization reciprocate with active participation and involvement in organizational activities. Engaged employees are attentive, absorbed, and dedicated to their work. These employees also feel a sense of belongingness to the organization and feel highly empowered. This finding echoes Kang’s (2010) observation that public trust and satisfaction in the organization, which are important outcomes of quality organization-public relationships, enhance public engagement.