On first glance, coworking seems like the perfect set-up for startups and
freelancers, small organizations, and the remote worker: join a collaborative or shared
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| Working in the UnOffice |
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workspace to save money, beat the doldrums of isolation, and collaborate with other
organizations and startups.
But it’s the promise of innovation and community that makes coworking most
appealing. Behavioral studies have long shown that sharing and collaboration can lead
to instances of creativity and innovation in the workplace. It only makes sense that
organizations and small businesses find that they gain more from working together,
rather than alone. This type of collaborative working doesn’t mean you surrender your
independence and lose your individuality, but instead share resources and space—and in
the process find common ground with each other, lend expertise, and share ideas.