2.1 Technology
Another HRM challenge is the technology. Technology means the ways and methods of living and work. These methods and ways have been changed by the modern technology. The information technology has changed everything. It touches such information and ideas which are essential for the economy. Economy has large amount of capital that resides in people. There are some other assets which are physically owned by the people but Human Resource as an essential asset has no true ownership. The only way to develop and retain such human resources is create such an environment which compete them to stay in the organization and it is a main challenge for HRM.
2.2 E commerce
Electronic commerce means to perform the trading activities through internet. Internet is the foundation for a new business order. It has changed customer’s expectations about convenience, speed, price and services. The people who make on-line business possible are the knowledgeable workers. Now such on-line business has become a challenge for HRM and the HR Managers makes several strategies to take procedure over control on-line business. Such HR Managers try hire & develop human resources who have the ability to attract, motivate, retain, and to serve as maximum customers as possible.
2.3 Workforce Diversity
Another HRM challenge is the workforce diversification. Such workforce diversification means to effectively manage the workforce that come from different backgrounds with respect to regions, cultures, race and gender.
In this modern business world, every business organization conducts the business activities in different countries. Now such multinational organizations adopt several strategies to compete in the foreign markets through people. In this regard to manage such diverse human resources effectively, business organization adopt and make the policies and practices according to the culture and environment.
There are various other issues which also facing by today business organization and which are surprising and uncertain issues, may includes the organization environment, the ethical and ecological challenges, globalization, economic and political instabilities, employers and employees issues, the technological innovations , in which the modern business operates.
Foster (2005) in the view point of macky and Johnson (2003) the work force diversity in the modern organization now a days growing question, similarly the labor mobility, political pressure, stream of investment capital, information transfer using electronic means and currency exchange are all new challenges.