4.1. The Consumer & Market
Human needs and nourishment
Regulatory functions
The senses (hearing, sight, smell, taste and touch)
Human and society
The market:
Customer profiles: socio-economic status & spending
powers, ages and genders, family background, ethnics,
and self-perception;
Market research: will be needed to evaluate business
opportunities in a specific sector of the market and assist
the formulation of a marketing strategy.