After the completion of survey, a pilot test called the “Idriveless” program was conducted. It was designed to provide a certain level of financial reward to people who reduced their VMT compared to their baseline VMT. Participant’s VMTs were measured every two weeks
throughout the study period. After VMT was measured, participants were compensated based on the number of miles they reduced from their baseline VMT. Two incentive scheme groups (Group A:Retroactive payment and Group B:Advance payment) and one control group (Group C) were used. The program study period was 10-12 weeks and the first two weeks were used to establish the baseline VMT for each participant.