Empire Kosher Chicken once asked us to stimulate sales during the winter
months. We created a character named Bubby and dubbed her “America’s
Jewish Grandmother.” Bubby offered people a chance to treat their colds by
trading in their modern cold medicine for a free soup recipe and a free kosher
chicken. Thousands of people wrote in to Empire Chicken to take advantage
of this offer, putting the chickens (and the attitude of an Empire Chicken
being nourishing and even medicinal) in the households of many first-time
users.