His experience in Tianjin had only re emphasized his conviction that major changes in attitudes of Chinese employees would almost certainly be required for operation under the
KFC banner.These changes could be only achieved through time consuming
training programs, suggesting heavy pre-start-up which Wang could not adequately support. Wang was also concerned about the up-front money needed to find and negotiate a partnership, to sign a lease and gain operating permits. By
late fall of 1985, it was becoming increasingly clear to Wang that "China is too big a market for individuals.