Last relaunchwas in 2012. A revamp of packaging with updated design is required to create market excitement and boost ENCHANTEUR sales in all categories.
•Currently the range is viewed as “my mother’s brand” by the young people. There is a gap between the brand’s intended target users versus its actual users. Intended targets are female users aged 23-26. Actual users aged 35 and above.
•Current packaging looks dated and does not stand out from its competitors on the shelf. It requires a more modern and stylish packaging to attract attention and drive impulse purchase.