5b The Customer
Content
The person intended to buy the product. Inthe case of in-house development, the client and the customer are often the same person.
In the case of development of a mass-market product, this section contains a description of the kind of person who is
likely to buy the product.
Motivation
The customer is ultimately responsible for deciding whether to buy the product from the client.
The correct requirements can be gathered only if you understand the customer and his aspirations when it comes to using your product.