The life style in these days has been change regarding the way that people consume. In this modern time, eating convenience foods change into a daily habit that people enjoy. The drinking jelly product becomes a popular for most Thai people because it readily available and the taste appeals to a large target market. However, popular drinking jelly products mostly contained artificial colours and flavours. The rice berry rice is the new strain. It has a strong purple colour. It has proven really popular amongst people who are health-conscious. Rice berry drinking jelly is just one example of the food industry responding to consumers the demand. The aim of this research is to develop the new rice berry rice drinking jelly product with and without rice seed. In addition, they will examine the physical and chemical properties of the product including total anthocyanin content and antioxidant activities. The new product will be considered in term of their sensory evaluation. There are 3 different percentages of gelatin 1.0, 1.5 and 2.0% and the mixed of gelatin and carrageenan for 1.0+0.5 and 1.0+1.0 %. There are also 3 different percentages of rice seed 8, 16 and 24%. The results showed the best of overall acceptance was the mixed of gelatin and carrageenan at 1.0+0.5% for the rice berry rice drinking jelly without rice seed. Additionally, the result showed that the mostly preferred taste by far was the jelly with 16% rice seed. The hardness was increased with amount of carrageenan and decreased with amount of rice seed. There are no significantly different on main chemical properties. The biggest anthocyanin content was found in the jelly with gelatin and carrageenan 1.0+1.0%. there is also found the highest 92.21% inhibition of antioxidant activity for DPPH method in the jelly with gelatin and carrageenan 1.0+1.0%.