When used in combination with Carbopol® rheology modifiers, this innovative hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness without a significant change in gel viscosity or flow characteristics. Hair gels formulated with Fixate Freestyle polymer exhibit short flow, excellent pickup, air bubble suspension, high clarity and smooth gel appearance. As a result, diverse packaging options can be utilized for the finished styling product, ranging from clear jars to tubes to pump spray bottles.