Database Campaign Analysts is tailored for individuals who possess good database knowledge and
interest in pursuing a career in database marketing industry. This role provides opportunity to build up
technical skills and business knowledge through designing and executing targeted marketing campaigns
using IBM Unica Campaign Application. IBM Unica Campaign Application enables the delivery of
personalized relevant marketing messages across all touch points and in real-time, resulting in improved
customer relationships and communication effectiveness.
Database Campaign Analyst is an introductory study to other professional professions within the
database marketing industry.