in the UK debate, these and other skills, abilities and understandings have been brought under the heading of ' media literacy' in the 2003 Communications bill. The debate is thus becoming focused on the following questions: What is media literacy? How is it changing in the new and converging media enironment? What is media literacy for (and why does it in the new and converging mediaenvironment? What is media literacy for (and why does it matter if some have more than others)?How should it best be promoted?