According to this result it can be stated that tomato powder retards the oxidation reaction. According to sensorial evaluations, tomato powder improved the consumer acceptability as well. Addition of tomato powder increased the internal and external colour scores, and frankfurters were found to be more acceptable by the panellists. Nitrosomyoglobin (NOMb) content of the samples was decreased along with the decreased level of nitrite, and this, in turn, contributed to the decreased level of redness.