Literature Review: Ulrich R Orth et al. (2010) says package design is an integral part of projecting a brandimage, which is sometimes designed to convey images of high quality, while at other times signaling affordable prices.
Literature Review:Ulrich R Orth et al. (2010) says package design is an integral part of projecting a brandimage, which is sometimes designed to convey images of high quality, while at other timessignaling affordable prices.