the marketing concept is important because it defines how your company will drive business and flourish. It states that a company’s primary job is to satisfy the needs of the customer. This is accomplished by determining what the market wants and then best adapting your product or service to match. To achieve this aim, everyone in the company must be dedicated to customer satisfaction. It is also important to note that the company must remain profitable while satisfying customer needs. A business must target consumers who they can actually serve sufficiently. This is business after all and short-term profitability is just as important as long-term profitability.