The need to read the audience is a relevant point because the membership of the Academy of Man- agement is expanding. For one thing, the number of members has grown considerably; there were 3,000 more Academy members in 2005 than there had been three or four years earlier. In addition, the proportion of members from outside the United States is growing; the membership of the Academy is now more than one-third international (i.e., not United States–based). In addition, several efforts have been made to increase practitioners’ interest in the Academy. These shifts in membership have implications for the Academy’s publications. At the very least, the audience for such publications has expanded, and so have the assumptions readers of the AOM journals bring with them about what is interesting and important research.