Improving Your Online Presence
If you’re in the more advanced stages of digital marketing, you already have a responsive, SEO friendly website; you’ve got accurate, consistent, and complete business listings; and you’re posting regularly to social media. Is there more that can be done? Indeed there is!
Advertise Your Website
If you want to improve your online presence via your website beyond SEO, then SEM (Search Engine Marketing) is a great option for you. SEM enables you to improve your online presence through highly targeted and more immediate results. Our Introduction to Search Engine Marketing post can help you familiarize yourself with this method of increasing your online presence.
Optimize Your Business Listings
While your business listing will show up in a search engine’s local results, this doesn’t necessarily mean it will show up in the first results that are displayed. You can improve your online presence by increasing your business’s ranking in local business results. One route to List Optimization is through online reviews. The more reviews you have, the more a search engine will favor you in its results. Increase your online presence by encouraging customers to submit reviews and making it easy for them to do so.
Engage with Your Social Media Audience
To further increase your online presence through social media, you’ll want to engage with your audience. Rather than treating it like a one way street and always just putting content out there, use social media to respond to questions and comments, and converse with followers. There are many ways to increase social media engagement, such as by asking questions, running contests, and responding to feedback.
To increase your online presence, make your social media profile an interactive experience for users. The more people that are talking about your business, the more times your name is appearing online.