The aim of entrepreneurship is to bring something "new" to the market, with most of the newness being derived from the unique combination of existing knowledge and new knowledge (Ahuja and Lampert,
2001). Organisations should identify and acquire special information and knowledge (Teece, 2000; Zahra and George, 2002) in order to improve their competitive advantage. Before the combining of knowledge, organisations should 'convert' all external knowledge into the organisation that can then be used to generate innovations. This suggests that an entrepreneurial- oriented organisation can enhance its capabilities to convert and combine knowledge to develop new products or processes. When an organisation has more of an