Retailers/Dealers — Input retailers operate small
shops in the villages/ local market. They buy seeds
and other inputs from the private wholesalers. They
sell a number of maize varieties along with various
fertilizers produced by different manufacturers. They
earn usually a margin of 20 – 30 per cent on sale of
maize seed. The average share of maize seed business
is around 11 per cent of their total business value.