Universities world-wide are now competing for
students both nationally and internationally. In order to
recruit and retain students they should aim to enhance
student satisfaction and reduce student dissatisfaction.
This can only be achieved if all the services that
contribute to “academic life” are delivered to a suitable
standard. The students are the sole judges of whether
or not this has been achieved therefore student
satisfaction surveys should be undertaken on a regular
basis and a university’s service offering adapted
accordingly.