Advertising
People should not be surprised at the constant presence of advertising in their lives. It has been common since the time of merchants in ancient Babylon. Excavations in that county, now lraq, reveal signs that were hung in front of stores. In the days of Egypt’s pharaohs town criers were employed to run through the streets shouting the arrival of a merchant’s vessel full of goods.
Business and industry want communities to know about available products in order to attract more purchasers. It is not a one-sided affair. Men, women and children look at the ads when there is something they want to buy.
It costs money to tell the public about these goods and services. In the United States alone more than thirty billion dollars a year are spent for advertising. The money goes to newspapers (with more than half their space devoted to ads), magazines, billboards, direct mail, radio and television. Advertising on TV is the most obvious. A program is stopped for a commercial whereas newspaper or magazine ads can be simply glanced at and passed. Though it is much more expensive, the TV ad claims the instant attention of the eyes and ears of the viewers.
Some people are annoyed when commercials interrupt a program. They forget that advertisers pay for the production of the programs they are watching. A merchant of ancient Egypt might have been happy to pay more and trade the town crier for a television ad.
Advertising People should not be surprised at the constant presence of advertising in their lives. It has been common since the time of merchants in ancient Babylon. Excavations in that county, now lraq, reveal signs that were hung in front of stores. In the days of Egypt’s pharaohs town criers were employed to run through the streets shouting the arrival of a merchant’s vessel full of goods. Business and industry want communities to know about available products in order to attract more purchasers. It is not a one-sided affair. Men, women and children look at the ads when there is something they want to buy. It costs money to tell the public about these goods and services. In the United States alone more than thirty billion dollars a year are spent for advertising. The money goes to newspapers (with more than half their space devoted to ads), magazines, billboards, direct mail, radio and television. Advertising on TV is the most obvious. A program is stopped for a commercial whereas newspaper or magazine ads can be simply glanced at and passed. Though it is much more expensive, the TV ad claims the instant attention of the eyes and ears of the viewers. Some people are annoyed when commercials interrupt a program. They forget that advertisers pay for the production of the programs they are watching. A merchant of ancient Egypt might have been happy to pay more and trade the town crier for a television ad.
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