It creates competitive advantage by giving companies
new ways to outperform their rivals.
It spawns whole new businesses, often from
within a company’s existing operations.
We discuss the reasons why information technology
has acquired strategic significance and how it is
affecting all businesses. We then describe how the
new technology changes the nature of competition
and how astute companies have exploited this. Finally,
we outline a procedure managers can use to
assess the role of information technology in their
business and to help define investment priorities to
turn the technology to their competitive advantage.