The average
age
of
the
population
of
many c
ountries
is
getting
older.
That
means
that
businesses
in those
countries
must
adjust
to
older
customers.
In
fact,
many
companies
are
working
to
respond
to
the
special
needs
of
the
elderly.
One
example
of
this
is
the
medical
industry.
New
medicines
and
technologies
are
being
developed
especially
for
the health
problems
of
older
people.