Questions
1.what competitive advantage(s) do you think Gibson Guitars has? Explain your choice (S)
2. what is Gibson Guitar competitive strategy? Explain your choice.
3. what role might TQM play in Gibson Guitar's development of a competitive advantage?
4. How could Juszkiewicz have used SWOT analysis when he first arrived at Gibson Guitars? What types of things should he have looked for in performing a SWOT analysis?
5. Describe the types of corporate (grand) strategies you see in this case.