As crisis communication has never been researched from the viewpoint of social identity, a theory for crisis communication that supports social identity was developed in this thesis. This theory was developed on the basis of previous crisis communication and social identity theories. This new theory was used in analyzing crisis communication.
The objective of the thesis was to research how the U.S. Embassy Helsinki internal crisis communication via email is used as a tool to create and strengthen the social identity of Embassy employees. The objective was to find out how Embassy employees perceive crisis communication, especially the elements that pursue to strengthen social identity. In addition, the thesis aimed at researching whether